The Reality of Not Being Real

Well, she's at it again.  And it's still not good.  I will say, she is a shrewd marketer of her own brand.  But it still seems as if she doesn't think it all the way through.  I'm of course talking about Sarah Palin and her attempt to leverage the Rolling Thunder Memorial Day event in Washington D.C.


Great effort on her part to leverage a very meaningful and heartfelt event that enlisted people and veterans respect.  But to don dark glasses and a leather jacket while hitching on the back of a bike just undermines her entire effort to be "real."


Everything about it reeks of a staged opportunistic PR gaff.  The well primped look, the "heartland of America" theme, even the "One Nation" title for her bus tour.  What's missing was her ability to ride a motorcycle, her ability to respect what our service men and women do on a daily basis, and her ability to be real.  Or wait a minute, perhaps she is being true to herself.  In which case it's sad that she's learned so little about what real American's want from a brand - real, honest goodness.