Thursday, September 4, 2008

Sarah Palin/Barack Obama - Brand USA

Okay, so after seeing the Democratic National Convention [DNC] and the Republican National Convention [RNC], I guess it has all come to this. No matter who runs, we inevitably fall into the same thing - a popularity contest where the presidential candidates try their best to stay above the fray, while hiring Vice President's who, as Sarah Palin hinted at, act more like pitbulls than humans.

So much for the issues of the Iraq war, so much for drilling and oil consumption, so much for wiretapping becoming legal, abortion, alternative fuels, global warming, half truths and mis-truths. So much for presenting a sound foriegn policy and having the chops to back it up. So much for running a campaign about what each candidate can do or can't do.


How quickly has it dropped to the same politics I saw in highschool when elected the King and Queen of the prom. Only now it's about Sarah Palin in a bikini [yes, it's a photoshop job]. But hey, that's about as real as it's going to get for us from here on out. Or so it seems from the fallout I've been reading online. While all this goes on, so much for brand USA. Instead of being a beacon for how a free election is handled, we end up being no better off than the elections we laugh at from third world nations. Chads, election fraud, uncounted primaries - what must our founding fathers think.

So let's just cut to the chase and take a look at what really matters for voters of both candidates. To heck with politics and issues, let's talk about brand USA. Better yet, let's do what everyone else is doing and forget about trying to answer a higher calling and find a way to leverage the whole mess to our own benefit.

As my brother once said about politics "Now Jeff, why would you want to go wrestle with the pig? You're not going to win. You're only going to get dirty. And frankly, I think the pig kind of likes it."


So to heck with trying to respect our candidates. Instead, I'll post it to google, and see what it does for my ranking.

After all, this blog is about branding and marketing.

2 comments:

Anonymous said...

how true this is and how far we've sunk...

Unknown said...

Love to see this discussion! It’s great to see you all working through the issues and also, it’s great to see recommendations for testing. In the end, it’s what your actual users do and prefer that should be your biggest driver in making these decisions.
Great article and discussion!
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