As John Stewart said "If you ever wondered what Barack's 'Shut the F**k up' face looks like, just watch him when Joe Biden started to joke about the slip up with the oath of office."
It's also one of the best examples of someone protecting his personal brand. In effect, by taking the initiative to repeat the oath, by reigning in his second in command, and by maintaining a no-joke demeanor throughout his campaign and the initial days of his presidency, he has sent a solid message out to the world - "we do not take this job lightly, we understand how serious this office is, and we are not going to allow anyone to undermine us in tackling the tasks ahead."
It is refreshing to see, and is a lesson to everyone out there in terms of what it takes to protect one's brand in today's media world.
Friday, January 23, 2009
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