Kelloggs - Get Real

So dropping Michael Phelps because he happened to smoke marijuana is Kellogg's way of supporting athletes and making a commitment to their growth. I hate to tell you Kelloggs, this isn't 1955, and today's kids don't eat their wheaties while waiting to work at dad's accounting firm. This is the 21st century where star athletes are under unbelievable pressure to perform. Not just in their venue, but 24/7.

Think about Michael Phelps. He's what 23? He's been doing nothing but training every day for the last six years. He won more medals at the olympics than can fit around his neck. He takes a break and makes one mistake by trusting his friends while he parties. And boom! You turn around and drop him as a bad influence on America's youth. Doesn't say much about your commitment to your athletes. It doesn't say much about your standing behind America's principles. Actually, it sounds more like a company that cuts and runs at the tiniest hint of bad news. Why not admonish the snake who took the photos and sold them? That would have been a stronger move, and one that would have bought you a lot more respect.

What do your actions say about your brand? In my humble opinion, it tells me that you're a brand that only stands by your friends as long as the skies are clear and the sun is shining. Let's just hope your product never has a rainy day.

Oh yes, I would be very curious to know how your executives unwind after a bad quarter? Something tells me it's not all apple pie and freshly scrubbed faces...