Sunday, January 10, 2010

Harry Reid & His Smart Obama Statement

How many times have we seen this? Someone makes a statement that's so offensive it creates a tremendous splash in the press. They then apologize for it. Everyone forgives everyone. The world moves on. But the original person has made a mint from the media shock. Well, Harry Reid did it in his book, and has done it well. He'll do the talk show circuit, make headlines across the country and around the world, and in the end, he will save millions of advertising budget for five key words entwined in his comment of "Barack Obama could become the country’s first black president because he was “light-skinned” and had “no Negro dialect, unless he wanted to have one.” If you haven't seen it, take a look at the New York Times.

Now, I'm not even going to go into my thoughts on this - whether it is accurate or not, whether it is true or not, or how incredibly distateful it was. After all, he has been friends of President Obama for quite some time. But has Harry hurt his brand in this? Not really. Those in the know, know about his relatioship with the President. His core followers will continue to follow him. Those that already dispise him will contine to do so. And, those in the middle will draw sides, then forget about this as the media cycle moves on. Harry has apologized for his comment in the past (it was accepted by the Rev. Al Sharpton). He is also apologizing for it now, but I would hasten to guess his current apology is more about the media than taking real blame. Besides, he knows exactly what he's doing with this. He is creating a media frenzy FOR HIMSELF.

Once again, the world of music [think Kanye West and Taylor Swift] and the world of politics have come to align themselves by using the same tactics of "Smash & Grab" to get whatever they're pitching sold. I'm hardly surprised that Harry Reid did this. I'm just surprised that the media is falling for it ONCE AGAIN!!!!!

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