Thursday, January 28, 2010

Royal Caribbean Still Hitting Haiti for R&R - Niceeeee

Has anyone been keeping up with Royal Caribbean cruiselines? It seems as if they just can't stay away from destroying a tropical paradise with their multi-storied cruise ships - even if it's already been destroyed. I guess ripping up delicate barrier reefs with their anchors, emptying human waste into the oceans, and making a mess of down-trodden local economies just isn't enough to keep those "all you can eat" lunch bar-goers feeling good about themselves. Oh no, they've got to continue cruising into Haiti to make sure their travelers can literally look down on an even more devastated eco-system than they usually do.

Welcome to Royal Caribbean's post-earthquake tour - http://www.nypost.com/p/news/international/ship_of_ghouls_tKJpR6oDf07YZvP7LR2FNP.

As of January 19th, they were still cruising into Haiti, while hundred's of thousands starved, amputated appendages, and died. Hmmmmmm, I don't know about the branding of cruislines in the past, but really. REALLY!!!!

According to NPR, "the CEO of Royal Caribbean International says the company's cruise ships are still arriving in Haiti." HELLOOOO!!!!!!! Despite the fact that the ships have delivered relief efforts to the island, some passengers on the ships are reportedly "sickened" over the decision to dock there. One passenger took to an Internet message board to protest the idea of vacationing where "tens of thousands of dead people are being piled up on the streets, with the survivors stunned and looking for food and water."

I don't even think I have to go into how wrong this is on the business, brand, or even human levels. Seriously, you don't need to hire a PR person, or even a branding expert, to discuss this. It's just simple common sense - and I don't mean the kind that's not that common....

1 comment:

Anonymous said...

I can't believe they'd do something like this? Why don't they share their famous "ALL YOU CAN EAT BUFFETS"?!?!!??!?!?!